Asia, a geographically vast and diversified landscape, overlaid with multiple currencies, political and legal systems, population bases, differing income levels, ethnicities and religions, provides complex challenges for companies looking to sell their products and services into Asia.

Adding to Asia's cultural diversity are the shifting economic, infrastructural and demographic structures which creates unique challenges for new market entrants seeking to expand into Asia, especially those operating in high-growth sectors, who need to navigate and overcome fragmented routes of access to customers in a very focused way.

In the intensely competitive Asian market, the strategies companies adopt to develop and align routes-to-market are essential to ensure that the perfect balance between customer needs, revenue growth, service excellence and the cost-to-serve are flexible enough to adapt to changing strategic goals and competitive threats.

Funder Asia equips high-growth companies seeking to enter Asian markets with key local routes-to-market services.